BetMGM Chief Executive Officer Adam Greenblatt announced that soccer has joined the top four sports in North America. The assessment follows a recorded increase in platform engagement during the recent summer World Cup.
Market Position and Consumer Shift
Greenblatt stated that the sport will soon compete directly with American football, basketball, and baseball in the regional market. The projection reflects wagering activity and user participation recorded throughout the tournament. Soccer has expanded its presence across North American betting platforms, prompting the operator to update its long-term sector outlook.The World Cup delivered continued interaction for the service during the summer period. Engagement trends indicate an increase in soccer-related wagering, which now informs the company’s strategic planning for the upcoming cycle. The report was published by iGaming Expert.