Betby released Betby Predictions on July 10, 2026, introducing a fully managed fixed-odds platform for sportsbook operators worldwide. The module integrates directly with the company’s existing sportsbook software and extends betting options beyond traditional athletic events.
The system replaces exchange-based models, eliminating the requirement for external liquidity and complex user navigation. Betby has excluded markets related to geopolitics, armed conflict, and humanitarian events. Non-sports categories covering cryptocurrency, finance, technology, and entertainment remain available, with each listing reviewed by staff before publication.
Platform Expansion and User Engagement
Kirill Nekrasov, head of innovation and R&D at Betby, stated that sportsbooks typically experience activity fluctuations tied to the sports calendar. The prediction module allows operators to stabilize engagement while introducing a separate vertical for users who do not normally participate in sports betting. Nekrasov noted that technology and entertainment sectors previously saw limited sportsbook presence, despite generating substantial activity on platforms such as Kalshi and Polymarket.
Localized markets serve as a primary differentiation tool. Nekrasov referenced a Chilean operator listing a reality television competition as an example of region-specific content that users recognize immediately. Exclusive, location-based markets create a distinct platform advantage by offering content unavailable on competing services.
Details regarding the module’s launch and operational specifications were outlined by Betby in a company publication dated July 10, 2026.